Product development and performance improvement advice
O&O has advised a number of media owners on the more detailed development of content, channels and services combining consumer research with a thorough understanding of the relevant economic model underpinning the exploitation of creativity.O&O has helped develop and position over 50 different radio, TV and online services since 1995 as well as assessing the appropriate hit rates to be expected from portfolios of content and the appropriate price to be charged for different content offerings.
Portfolio Review Services
These have been provided to the owners of groups of TV, radio and online services who are concerned that their current portfolio of services is not maximizing potential value and/or competing effectively with rivals. The work involves very detailed market segmentation analysis combined with a thorough review of the strengths and weaknesses of the current output/offering, and financial modeling. We have carried out studies across music television, analogue and digital radio, thematic entertainment and factual television and music, sport and games portals.Service Review
This work involves detailed analysis of schedules and programming output against the needs of the target audience and the output of competing offerings to determine the optimal mix of content. We have conducted such analysis for major TV networks (and various day parts within their schedules), thematic TV channels, individual radio services and specific content portals.Content Hit Rates and Returns Analysis
This is an essential tool for judging performance in the hit driven TV, film, music, animation and games content creation sector. Knowing the likely hit rates that apply to different types of content and the full life value of such hits versus those of failures allows one to judge the past and future projected performance of hit driven businesses. O&O has conducted assignments for investors in film, animation, music and TV formats to help them judge likely returns and assess past performance.Content Development Support
The work involves providing quantitative and qualitative research on specific TV, audio and multimedia content propositions as well as providing input to creative development meetings and awaydays. O&O has provided research input to development team meetings and conducted market and focus group research of leading UK TV programme strands.Pricing Strategy
This work includes both sophisticated economic models of optimal pricing schemes given the pattern of demand and the measurement of sustainable price points through commissioned consumer research. O&O has managed pricing studies covering basic tier pay TV packages, key premium sports TV offerings and video on demand services.Consumer Segmentation Analysis
This is at the heart of all the work O&O does. This can often involve identifying new discrete consumer groups and/or market gaps within current groups to help position new products. In the converging digital age media companies need to focus more and more on key customer segments defined by taste and lifestyle rather than concentrating on single media products.Benchmarking Efficiency and Effectiveness
This involves assessing the production and delivery costs of different media providers versus their rivals, as well as assessing comparative value for money by reviewing resource allocations against comparative viewing and purchasing levels. O&O has recently been involved in one of the largest ever benchmarking studies undertaken within a specific UK media sector.