Media segment
TV and Radio Broadcasting
TV and radio - whether free or paid for - account for well over 40 hours a week of the average person's time in developed countries and growth in TV and radio has been a major driver of the global media sector over the last 30 years.O&O has worked on over 40 significant broadcasting sector assignments since 1995 including the development of new thematic TV channels, the realignment of portfolios of radio channels, the creation of pay TV packages, the assessment of interactive and ancillary opportunities and the market positioning of major free to air networks.
Entertainment and Content Creation
The worlds of film, music, games and TV production are all hit driven industries where an understanding of the likely hit rates and the potential rewards from each exploitation window are key to projecting risks and returns. O&O has worked for TV and film production companies, music companies and online betting, music and games portals helping them understand how developments in new technologies might impact on the value of their intellectual property. We have also helped a number of investors in these sectors understand the historic performance of target companies and the likely dynamics of investment and returns going forward.Sport
O&O was probably the first company in Europe to apply rigorous economic analytical tools to help sports bodies understand how to maximize the value of their media rights. O&O has worked on over 80 individual media rights negotiations and valuations in the sport sector covering football, rugby, motor racing, cricket, horse racing, ice hockey and others. We have worked on all types of rights windows - free TV, pay TV, mobile, broadband, sponsorship etc - covering the UK, continental European, Asia and American markets - working for sports bodies, broadcasters, new media platforms and private equity investors.Print and Publishing
Most of O&O's work for the print and publishing sectors has focused on the challenges and opportunities of the online world. We have been involved in a number of projects looking at the future for classified advertising as well as the competitive impact of convergence on traditional newspaper groups - local and national. O&O has analysed the consumer publishing sector and the B2B and educational publishing opportunities.Advertising and Transactions Based Media
(including e-commerce)
O&O has worked on assignments covering opportunities in ambient media, direct mail, home shopping, e-commerce and specialist classified media.
These media have a different dynamic to others as they exist almost entirely on income from advertisers or revenue derived from indirect consumer transactions. These sectors are undergoing some of the most significant changes in the digital world as the retail, marketing and media worlds converge through technology and changing consumer behaviour.
Online and Broadband (Media and Distribution)
O&O's work in this area has encompassed developments in fixed line broadband and mobile/wireless broadband and has covered both connectivity and content issues.Broadband brings totally new types of media services and content to consumers and advertisers while also providing a new means of delivery for traditional broadcasting, entertainment, print and transactions based media.
O&O has been at the forefront of thinking on how broadband might radically affect the business models of gaming, TV, music, film, radio and transaction based media at a national, international and local level. We have worked for traditional media companies trying to understand the implications of the new, and for companies in broadband trying to understand the incumbent media - and for investors trying to understand both.
