Sectors

O&O has conducted assignments across all the key media and entertainment sectors covering all five main forces for change - technology, regulation, advertiser preferences, consumer tastes / trends and competitive dynamics.

Our work focuses primarily on the UK and continental Europe, although we keep an eye on important global markets such as the USA, Japan and South Korea as they provide important indicators of future developments.
Sports rights are key to pay TV's success in the UK and will grow rapidly in value (1991)