Territories
UK
O&O's initial experience was built upon a thorough understanding of the dynamic UK market across all media and entertainment sectors.
UK focused work still accounts for a significant proportion of our assignments and we are the world’s leading experts on the UK TV, radio,
TV production and sport sectors.
back to top
Core European
A growing number of our assignments in sectors such as sport, TV production and TV broadcasting
has involved detailed analysis of certain continental European territories. Those most often analysed
include Germany, France, Spain, Italy, Scandinavia, Ireland and Benelux.
We have now built up a significant knowledge base covering these core European territories.
back to top
Lead Indicator – Non European
Analysis of certain broadcasting and entertainment sectors requires a fairly detailed knowledge of the
USA market, while coverage of sectors such as mobile content and broadband require coverage of relevant
lead indicator markets such as South Korea and Japan. O&O has also helped companies enter these markets
reviewing channel opportunities in Japan, TV production and distribution
opportunities in South Korea and working on the commercial due diligence of a US TV producer.
back to top
Emerging Markets
Our work across sport, TV and packaged entertainment has also involved projects covering some of the emerging markets of Eastern Europe (Poland, the Czech Republic, and Hungary), as well as the emerging global economies of Russia, India and China.
For instance, we helped facilitate a strategy work shop for a Russian media group, have valued cricket and commercial rights in India and supported a TV channel market entry strategy in Poland.
back to top
