Oliver and Ohlbaum

Industries

TV Broadcasting

TV broadcasting - whether free or paid for - accounts for well over 25 hours a week of the average person's time in developed countries and growth in TV revenue has been a major driver of the global media sector over the last 30 years.

O&O has worked on over 40 significant TV broadcasting sector assignments including the development of new thematic TV channels, the realignment of portfolios of thematic TV channels, the creation of pay TV packages, the assessment of on demand TV, interactive and ancillary opportunities, distribution strategies for families of channels and the market positioning of major free to air networks.

O&O has conducted commercial due diligence on most of the leading broadcasters in Europe across a number of assignments.
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Radio Broadcasting

Radio broadcasting still accounts for 20 hours a week of the average person’s time in developed countries despite the increasing range of choice across all forms of audio consumption via mobile and broadband systems. O&O has advised radio clients on their digital distribution strategy, portfolio realignment and advertising yield maximisation. O&O has also advised regulators on ownership rules and the impact of digital migration.
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Entertainment and Content Creation

The worlds of film, music, games and TV production are all hit driven industries where an understanding of the likely hit rates and the potential rewards from each exploitation window are key to projecting risk and return.

O&O has worked for TV and film production companies, music companies and online betting, music and games portals helping them to understand how developments in new technology might impact on the value of their intellectual property. We have also helped a number of investors in these sectors to understand the historic performance of target companies and the likely dynamics of investment and returns going forward.
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Sport

O&O was the first company in Europe to apply rigorous economic analytical tools to help sports bodies understand how to maximise the value of their media rights. O&O has worked on over 80 individual media rights negotiations and valuations in the sport sector covering football, rugby, motor racing, cricket, horse racing, ice hockey and others. We have worked on all types of rights windows - free TV, pay TV, mobile, broadband, sponsorship etc - covering the UK, continental European, Asian and American markets - working for sports bodies, broadcasters, new media platforms and private equity investors.
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Print and Publishing

Most of O&O's work for the print and publishing sectors has focused on the challenges and opportunities of the online world. We have been involved in projects looking at the future for classified advertising as well as the competitive impact of convergence on traditional newspaper groups - local and national. O&O has analysed the consumer publishing sector and B2B and educational publishing opportunities.
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Advertising and Transactions Based Media

O&O has worked on assignments covering opportunities in ambient media, direct mail, home shopping, e-commerce, specialist classified media and directories.

These media have a different dynamic as they exist almost entirely on income from advertisers or revenue derived from indirect consumer transactions. These sectors are undergoing some of the most significant change in the digital world as the retail, marketing and media worlds converge through technology and changing consumer behaviour.
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Online and Broadband (Media and Distribution)

O&O's work in this area has encompassed developments in fixed line broadband and mobile/wireless broadband and has covered both connectivity and content issues.

Broadband brings totally new types of media services and content to consumers and advertisers while also providing another means of delivery for traditional broadcasting, entertainment, print and transactions based media.

O&O has been at the forefront of thinking on how broadband might radically affect the business models of gaming, TV, music, film, radio and transaction based media at a national, international and local level. We have worked for traditional media companies who are trying to decipher the implications of the new media, and for companies in broadband trying to understand the incumbent media - and for investors trying to understand both.
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Did you know Freeview would turn out to be the UK’s most successful digital platform
We did (2002)
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