In promoting consumer choice are we actually fragmenting the revenues that a more consolidated industry could use to fund more extensive, more in-depth coverage, without actually gaining the plurality that we crave?

To get an answer to whether the internet increases news plurality Ofcom (in its current study of the issue for the Secretary of State) needs to look at the news supply chain and the quality/investment in news provision not simply the headline number of providers or the headline number of different named news services used.