Author Archives: David Cockram

Social Television: A bubble within a bubble?

Tuesday, February 7th, 2012

Facebook’s hotly anticipated flotation is finally in the pipeline for this spring. The biggest tech IPO to date, twice the size of Google’s, will see investors wary about Facebook’s capacity to transform itself from the darling of the free internet to an efficient profit maximising advertising medium.

While Facebook may get most of the attention at the tip of a new new media investment bubble, a bubble within the bubble has grown around social television, supposedly the latest in a long line of next big social media innovations.

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The Impact of Connected TV: Engagement Not Fragmentation?

Monday, October 24th, 2011

The emerging view that broadband enabled TV sets will accelerate the shift from linear TV to true on demand TV, leading to the demise of TV channels and an atomisation of schedules is misleading. While there will be some shift from linear TV schedules to on demand play lists, current evidence from homes that have access to on demand content suggests linear channel based TV still has a lot of life left in it. Furthermore, by focusing upon on demand TV programmes’ total share of viewing people, the industry may have missed the most important implication of connected TV – the changed nature of the engagement with audiences and advertisers.

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